If you run a local business, having a Google Business Profile isn’t just helpful – it’s essential. More than ever, people are using Google to find what they need right now and nearby.
From cafés to electricians, customers expect to see opening hours, directions, photos and reviews within seconds. If your business isn’t showing up, they’re likely going to a competitor who does.
A Google Business Profile gives you a free and powerful way to appear in local searches, reach new customers, and build trust – all without needing to be tech-savvy.
What Is a Google Business Profile?
A Google Business Profile is a completely free tool from Google that helps people find your business when they search on Google Search or Google Maps. It’s one of the easiest and most effective ways to boost your online visibility—without spending a single euro.
This free profile acts like a mini-website that appears directly in search results. It shows potential customers everything they need to know at a glance:
- Your business name
- Address and map location
- Phone number
- Website link
- Opening hours (including special hours for fiestas and holidays)
- Customer reviews
- Photos of your products, services, or space
- A full list of services
- The areas you serve (like Javea, Denia, Moraira)
Even better, you can now:
- Add your social media links
- Post regular updates (offers, events, new products)
- Create a Q&A section to answer customer questions
- Ask for and respond to reviews
- Share last-minute changes, like weather closures or seasonal specials
And again – it’s 100% free. No subscription, no hidden fees. Just better visibility and more customers finding you online.
Why It’s a Must-Have for Local Businesses
Most people now search online before visiting a shop, booking a table, or calling a local service. And what do they usually check first? Your Google Business Profile.
Here’s why every local business should have one:
- You appear in local searches – When someone types “best pizza in Javea” or “electrician near me,” your business can show up with directions, photos, and reviews.
- It builds instant trust – A complete, well-reviewed profile looks professional and reassuring.
- You make life easier for your customers – You can tell them:
- Where to park (including free or closest car parks)
- Your quietest times for visits
- Holiday or fiesta opening hours
- How to contact you quickly
- What’s new or on offer
- It helps drive foot traffic – When people have all the info they need upfront, they’re more likely to pop in or book.
- You stay ahead of the competition – If someone else has a profile and you don’t, you could be invisible to potential customers.
Google profiles aren’t just good for SEO—they’re designed to be incredibly customer-friendly.
5 Ways a Google Profile Can Help Your Business
1. Get Found on Google Maps
When people search for businesses “near me,” Google Maps shows local results based on your location and category.
With a profile, your business appears right there—with directions, opening times, and even photos.
2. Show Off Your Best Side
Upload photos of:
- Your premises
- Your team
- Your menu, services or products
- Any recent events or offers
Add a short description that shares your story and makes you stand out.
3. Collect and Show Customer Reviews
Reviews help customers make decisions.
- Ask happy customers to leave a review
- Respond to all reviews
- Good reviews can boost your Google ranking
4. Keep Customers Up to Date
Post updates about:
- Daily specials
- Holiday or fiesta hours
- Quiet times to visit
- Parking options
- Seasonal offers
It’s an easy way to stay connected and helpful.
5. Improve Your Local SEO
Google prioritises accurate, active listings. A well-maintained profile:
- Improves search rankings
- Attracts more views
- Drives traffic to your website or shop
Common Mistakes to Avoid
Many businesses either skip this tool or don’t use it properly. Here’s what to watch out for:
- Not claiming your profile
- Leaving key details blank
- Failing to update info regularly
- Ignoring reviews
- Not using all available features
How We Can Help
At Javea Media Company, we help local businesses:
- Set up and verify their profile
- Add photos, services and descriptions
- Write regular updates and offers
- Manage and reply to reviews
- Keep everything current
Let us take care of the details so you can focus on your business.
How to Get Started
Here’s how to set it up:
- Visit google.com/business
- Click ‘Manage now’
- Enter your business name and category
- Add your location and service area
- Add your contact details and opening hours
- Verify your listing
- Upload photos, write a description and start posting!
You could start showing up in Google results in just a few days.
Need Help? We’re Right Here in Javea
Javea Media Company offers friendly, local support to help you make the most of your Google Business Profile.
Based in Javea, we understand the local market and how to help you stand out online.
Prefer to chat? Call us to get your profile set up—quick, simple and done properly.
Or send us a WhatsApp message us and we’ll get right back to you.